Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart. Over the last four decades, Giant has grown to become the world's leading brand of quality bicycles and gear.
It began with our lightweight chromoly frames. Giant's ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminium and composite engineering. We introduced the first affordable carbon fibre bike, the Cadex 980 C, and revolutionized high-performance road bikes with our Compact Road Design. In mountain biking, Giant's Maestro Suspension established a new level of performance for off-road riding and racing.
Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.