0% Finance

Bikes over £400 are eligible for interest-free finance on-line, so you can have the bike now and spread your payments. 

Click & Collect

Know it's there and pick it up at your convenience

e-Bike Experts

We are your local e-Bike sales and maintenance experts, and we have a broad range for you to try

Free Insurance

You get 4 weeks of free insurance with any bike and no obligation to renew

Why choose Stows Cycles?

Stows Cycles is an independent, family run business that first opened in 1944. Today, Stows concentrates on providing quality advice, so you get the right bike & accessories, and a full range of services.

  • • Complete build and set-up all new bikes
  • • Free dynamic bike fit for road bikes and suspension set-up for mountain bikes
  • • 1st Service free after 6 - 8 weeks of riding
  • • 4 weeks of free insurance
  • Interest-free finance available on bikes over £550

The store has a fully equipped workshop and highly trained technicians, who will help you keep your bike on the road and in tip-top condition.  Some jobs can be done while-you-wait.  We are open 7 days/week and until 7 pm on Thursday and Friday.


Free Customer Carpark at the rear of our store for collecting & dropping off repairs and entering our showrooms.

Trained mechanics handle all jobs - large & small

Our trained & certified mechanics at Stows Cycles handle all jobs, large & small. We have standard service offerings and can repair all types of bikes. from Di2 to the simple puncture repair.

Save up to 42% on bikes, clothing & accessories

Tax-free bikes for work save you up to 42% on bikes, equipment and clothing. The bikes don't have to be used just for commuting, and you also spread your payments over 12 months.

We set up your bikes to fit & perform

Getting the right bike design and the right frame size is only the start of setting up a bike for your objectives.  On all new road bikes, we use motion capture video to fit your bike to you, including cleat alignment on your shoes, saddle height, saddle fore/aft, handlebar reach and drop.

The optimal set-up is based on your cycling objectives, as being fast for a 10 mile time trial isn’t the same as being comfortable for a 50 mile charity ride. Our blog on bike fitting give you more information on the process and benefits. 

Road, Mountain or Hybrid bikes for a day or a week

Cycle through Windsor and Eton and along the beautiful Thames & Jubilee rivers. We have bikes for a day, a week, or more.

In spite of being so close to London, there is lovely countryside just a few minutes away from the shop, and it's a short ride to Eton and across the Thames to Windsor. On the other side of Windsor is the Great Park, which has private roads stretching all the way to Virginia Water.

Heading the other direction, you can ride the challenging Chiltern Hills, either on road or by using a mountain bike to explore bridleways. We have road, mountain and hybrid bikes to rent, so we can match your riding objectives.

Latest News & update from Stows Cycles

We’re Hiring & need a new Sales Person with an interest in gaining mechanical skills

Royce | 01/03/2017 16:35:21

We are looking to add a new sales person to our team. Ideally, they will have some experience working in the cycling industry, but it isn't essential. Please let anyone in your network that might be interested know about this opportunity. The starting point is your enthusiasm for cycling with good all round knowledge of bikes.... More

Book your eMTB test ride

Royce | 05/01/2017 15:26:06

  Electric Mountain Bikes (eMTBs) offer all the fun of standard mountain bikes, but you don’t have to be super-fit to get them up the hills to start with!  Our customers are having a blast riding these bikes, and we’re keen to help others get the experience. So, we have two eMTBs here for you to.... More

Cycling to Work - MYTHS BUSTED

Royce | 28/12/2016 11:49:30

According to the BBC today, 80% of people aged 40 - 60 are risking their heath through lack of exercise and bad diet. The most popular excuse for lack of exercise is "not enough time". So, why not cycle to work? You need to get there anyway, and riding your bike will get that bit of exercise.... More

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